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FESTIVE COLLECTION ' 24

OUR VISION

We strive to create pieces that transcend fleeting trends. Our designs are crafted to be timeless, passed down through generations. With a focus on feminine silhouettes and a varied color palette, our collection offers versatility for all ages while maintaining a touch of modernity.

ABOUT ALAM

In 2017, founder Tulsi Patel’s passion sparked a journey to discover and celebrate India’s rich textile traditions. At Alam, we craft high-end festive wear infused with the intricate artistry of our Gujarati roots, particularly the timeless marodi embriodery.

PEOPLE BEHIND THE SCENES

Committed to revitalizing fading crafts, ALAM collaborates with skilled artisans for each collection, prioritizing those trained in Marodi embroidery to ensure the integrity of our designs.

DRIVEN BY PURPOSE AND PROVENCE

Made for the ones who value where things come from — and how they make you feel when worn. We design with purpose, so every piece has a place in your story.

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