ROOTED
Deeply connected to our cultural origins and traditions
We strive to create pieces that transcend fleeting trends. Our designs are crafted to be timeless, passed down through generations. With a focus on feminine silhouettes and a varied color palette, our collection offers versatility for all ages while maintaining a touch of modernity.
In 2017, founder Tulsi Patel’s passion sparked a journey to discover and celebrate India’s rich textile traditions. At Alam, we craft high-end festive wear infused with the intricate artistry of our Gujarati roots, particularly the timeless marodi embriodery.
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