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FESTIVE COLLECTION ' 24

ABOUT ALAM

In 2017, founder Tulsi Patel’s passion sparked a journey to discover and celebrate India’s rich textile traditions. At Alam, we craft high-end festive wear infused with the intricate artistry of our Gujarati roots, particularly the timeless marodi embriodery.

OUR SKILLED KARIGAS

ALAM is committed to collaborating with skilled artisans on every collection to revitalise these fading crafts. He continues to work with the very artisans who trained him in these indigenous craft techniques two decades ago.

OUR SKILLED KARIGAS

ALAM is committed to collaborating with skilled artisans on every collection to revitalise these fading crafts. He continues to work with the very artisans who trained him in these indigenous craft techniques two decades ago.

OUR VISION

DRIVEN BY PURPOSE AND PROVENCE

We strive to create pieces that transcend fleeting trends. Our designs are crafted to be timeless, passed down through generations. With a focus on feminine silhouettes and a varied color palette, our collection offers versatility for all ages while maintaining a touch of modernity.